Trademark Burger

The basics. That’s really what livin’ is all about. When something’s not working, we as humans like to go back to the basics and do what we did best for years. Soho went back to the basics last month. They got tired of their tofu vegan fusion with an octopus leg mixed with quinoa and wild herbage con pomegranate fava bean crap, and added Trademark Burger. They serve burgers, dogs, and shakes the American way, no frills, no fancy weird health ingredients. Weenie fans, do you want to know what health is? The dogs are 100% pure grass-fed beef. That’s my health. That’s my fancy. That is my foie gras, and nobody had to force feed a goose, stand in a line of hipsters, or write a food blog to get it. (Oops.)

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It can’t even fit in the bun! The Trademark Dog runs a measly 4 bucks, and comes with ketchup, mustard, and kraut. I found this interesting at first, especially in NYC where the combo is usually just mustard and kraut. Ketchup is an odd addition. But, my friends, here we have something different. The mustard is YELLOW! God Bless America, French’s original yellow mustard is back after a long divorce and happy with it’s original partner, traditional ketchup. Quite honestly, if I had it my way I’d get rid of the kraut, but hey, it’s New York. I have to give major props to the owners/chef of Trademark for using yellow mustard here. It takes courage, and while it may not mean much, I have noticed.

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Now, we must talk about the dog itself. I’m going to go ahead and say it, this is the best quality hot dog I’ve had in Manhattan. First, there is the snap. Far better than the crackle and the pop, this weenie has the snap heard ’round the world with an ability to start wars. Then, there is the flavor. I don’t know what it is about feeding a cow grass, but it makes that cow taste a whole lot better than whatever else it was eating. Beefy juicy excellence oozes from the casing once chomped upon. What I do know is that there is no way I am walking into a cannibal village after eating a bunch of grass. Good lord. The flavor and the snap put together make this a very high quality weenie that I highly recommend.

4.5 weenies

Is this the reigning king?! Did Trademark overtake the Cannibal? Alas, it did not. But it came very close. It would have been nice to have a more toasted bun, or the option of some sort of chili. I know, I don’t like things too fancy, but just a tad more variety could have been nice. The point of this post is that Trademark is an excellent new spot in Soho serving up the basics with perfection. Go there, weenie lovers, and when you do, don’t forget the milkshake. It’ll definitely bring this boy to the yard.

Cheers

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